On Monday, Evan Longoria and David Price of the Tampa Bay Rays remarked on the surprisingly small crowd at their game against the Baltimore Orioles, disappointed by the lack of hometown support despite the Rays' place in the standings - after Tuesday's games, Tampa Bay held the best record in all of baseball at 94-63. The Rays organization responded by pledging to give away 20,000 tickets to Wednesday's contest, the last home game of the year for Tampa Bay.
|David Price's tweet turned into a massive promotion for Wednesday's game|
Perhaps inspired by Price and Longoria's success at mobilizing their organization, Arizona's Justin Upton made similar comments on Tuesday night.
"Well sir, I do say, the populace hasn't exactly been alighting in droves of late. The scuttlebutt is too many of Phoenix's finest are incarcerated in hoosegows as a result of that blasted immigration reform that's so popular with the Whigs and Free Soilers these days. If you were to beseech the view of yours truly, and by jove, you are, and I'll be on the level with you, I daresay it would be just dandy if the brain trust did something like that what they did down in Tampa Bay. Finish off the season with a real fandango."
The Diamondbacks responded shortly thereafter with a press release announcing their plans: on Sunday's season-closer, each of the first 20,000 fans to arrive at the game will receive a complimentary diamondback, the namesake of the team, also known as Crotalus Atrox, the Western Rattlesnake.
"We wanted to do something for the fans," said Diamondbacks Director of Promotions Adam Cross, "but we also wanted to do our own thing. We're not just stealing Tampa Bay's idea. In fact, we think our promotion is a lot better, and not only better but more personable. The diamondback is the name of our beloved team, after all, and many of our fans grew up loving and caring for diamondbacks in their home. For many, this will be a day of nostalgia."
The Diamondbacks and Rays have often been mentioned in the same breath as a result of their concurrent entry into the Major Leagues in MLB's most recent expansion year, 1998. And though Tampa Bay currently owns baseball's best record, Arizona believes they're winning the competition between the two teams on an overall basis.
"We have a World Series title," said Arizona's owner Ken Kendrick. "What do the Rays have? Sweatshirts and dumb glasses? Some kid with the same name as the hot chick on Desperate Housewives? An ugly indoor stadium so empty they have to give away tickets? And now we have better promotions too. They give away tickets. Ooh, how creative! Who's your marketing manager Tampa Bay, Don Draper? We give away rattlesnakes. Yeah. Take that. They couldn't compete with us if they tried. What are they gonna give away? A fucking sunbeam? Nice logo, assholes."
"Diamondback Day" won't be limited to just free snakes, though. Snockys™ (socks for snakes) will be available for sale at stadium stores in Diamondbacks home and road colours, perfect for those chilly Phoenix afternoons. Additionally, Snocky™ experts will be on hand to make custom sheaths on the spot to perfectly fit each individual snake's rattle. Said Snocky™ representative Alan Richardson, "the Snocky Sheath™ is perfect for families. It turns your diamondback's rattle from a warning of approaching danger to a fun toy for your baby."
|Snockys™ will be available for Purchase on Diamondback Day|
Adam Cross says this could be the beginning of a new era in Diamondbacks promotions. "So many teams just stagnate as far as promotions go; they're satisfied with the bobble-heads, sausage race, and ladies night. We're just at the tip of the iceberg here. So many creative ideas are flowing in our department. Bobble-snakes? Snake Race? Lady Snakes Night? And there are more. Oh, you better believe there are more."